Brooklyn-based label 10.Deep‘s Summer 2013 collection makes its debut today for the official start of the season and continues the theme of the proverbial “paradise” that began with their Spring 2013 collection.

Prints, patterns and color are used to conjure images of the best that summer has to offer. There are lush botanical, tribal and pharmaceutical-inspired prints: pineapple prints meet banana leaf prints meet camouflage patterns with surprising harmony. Both traditional and non-traditional camouflage patterns are re-worked in reds, blues and khakis that distance them from their military origin and imbue them with the colors of summer, or, depending on your perspective, those of the US flag.

The Summer Victory collection – one of the season’s highlights – takes a break from this paradise theme and delves into a more traditional sports narrative that references both distance running and international competition.









The entire Summer 2013 lookbook can now be viewed here, with much of its featured product available exclusively at their webshop starting today. The collection will arrive at local retailers next week.

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