You don’t have to be a hard-core fashionista to note collaborations have been dominating the industry. Every designer, stylist and mass-market retailer has joined the diffusion-line game in the hopes of extending their reach. The latest? Lazy Oaf and Nasty Gal’s Capsule Collection.
Founded in 2001, Lazy Oaf is a London-based label full of unique, quirky apparel for men and women. Bold color meets urban style and cartoon imagery in this collection of trendy, eye-catching pieces.
Better known in the United States, Nasty Gal (based in Downtown LA) is the it-girls go-to for California cool. Lazy Oaf + Nasty Gal brings you breezy summer separates – cute prints in easy silhouettes.
“It’s really important for me to keep Oaf a little bit odd and most of all, to keep the humor. I think this is what helps us… and why our fans keep coming back for more.” – Founder Gemma Shiel, Lazy Oaf
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